Green Gorilla Advertising was founded on the simple principle that simplicity is all any law firm worth its salt needs to attract a steady clientele.

Today’s consumers are the most sophisticated, media- and technology-savvy people the world has ever seen. Gone are the days when advertisers used marketing campaigns to tell people what they wanted. Today consumers know exactly what they want, so it’s up to the advertiser to present his goods in a simple, intelligent way that highlights a firm’s strong points and doesn’t burden consumers with extraneous information or shoot them full of eye candy.

That’s where Green Gorilla comes in. Fed up with the gridlock and stress-laden environment of advertising firm after advertising firm, veteran ad genius Kevin Thompson decided to dislodge himself from the shackles of a conventional advertising firm and create Green Gorilla.

“I started Green Gorilla because I knew there was a niche for me out there promoting plaintiff law firms,” Thompson said. “Having tried my hand at marketing quite a few different commodities – everything from techy gadgets and breakfast food to posh Caribbean resorts and longer-lasting motor oil – I knew my forte had become legal marketing, so that’s what we do. And we do it really well. Just ask any of our clients.”